Undone Watch

eCommerce for Watch with customized parts.
Undone is a lifestyle brand for individuals
Luxury used to be associated with uniqueness and exclusiveness

But with a growing population with more dispensable income the purchasing power of so called luxury items have had explosive growth especially in growing economies such as China and Russia.  Production from luxury houses such as LV and Hermes have also exploded due to increased demands in these markets.  However with the gains of turnover, Luxury brands have lost its exclusiveness and can now be only perceived as a higher value item

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